Born on the 8th of May 1920 and died on the 25th of April 1996, Saul Bass was an American graphic designer and award winning filmmaker, most popular for the designs he made for title sequences in motion pictures, corporate logos, and film posters. Spanning about forty years, his career included working for some of the biggest filmmakers in Hollywood, namely Stanley Kubrick, Otto Preminger, Martin Scorsese, Billy Wilder, and Alfred Hitchcock.
Some of his most recognizable title sequences include: the disjointed letters/words that race together and race apart in Alfred Hitchcock's horror-thriller film Psycho; the credits racing up and down which slowly become a high angle shot of a high rise building in another Hitchcock film entitled North by Northwest; and in Otto Preminger's drama film, The Man with the Golden Arm, for which he created the famous animated paper cut out arm (of a heroin addict).
Saul Bass is also the man behind some of the most prominent corporate logos in North America, including the 1969 Bell System logo; the globe logo of AT&T Corp. in 1983 (which was after the break up of the Bell System); the tulip logo of United Airlines in 1974 and the 1968 jet stream logo of Continental Airlines -- both being two of the most iconic airline industry logos during that period.
The legendary graphic designer is remembered for his unparalleled skill and creativity. He was a man who saw beauty in everything, and cared so much about making something beautiful out of nothing -- when no other person could. All his works exist as a testament to the concept that great design is possible even in the most unlikely places, objects or forms; and even in the most monetarily based environments.